Politics Dominate Nigeria’s 2025 Search Landscape
In 2025, Nigerians turned massively to Google for clarity on major political events and national personalities. This is highlighted in the Nigeria Year in Search 2025 report. Senator Natasha Akpoti emerged as Nigeria’s most searched public figure, driven by her rising political influence and public engagements. These engagements include notable mentions in the Nigeria Year in Search 2025 data.
The deaths of former President Muhammadu Buhari, football icon Peter Rufai, and Pope Francis also triggered major spikes in national search activity. This contributed to the insights found within the Nigeria Year in Search 2025 results.
Globally, the Israel–Iran conflict and the U.S. elections ranked among the biggest events Nigerians followed closely online, both significant parts of the Nigeria Year in Search 2025 report.
Nollywood & Pop Culture Break the Internet
Entertainment fueled some of the country’s biggest search waves, as documented in the Nigeria Year in Search 2025. This highlights some major events in the Nigerian search landscape for the year 2025.
The #1 trending local series was the blockbuster To Kill a Monkey, sending search volume for its director Kemi Adetiba soaring in what was termed as Nigeria’s Year in Search 2025 phenomenon.
In music, the top trending song of 2025 was the gospel anthem “Oluwatosin (Jesus Is Enough)” by Tkeyz ft. Steve Hills. It was followed by:
- “Joy Is Coming” – Fido
- “With You” – Davido & Omah Lay
Viral curiosity also hit new levels as Nigerians stormed Google to ask:
- “What is Labubu?” – a quirky character that took over social media
- “Meaning of Achalugo?” popularized by a trending YouTube film: “Love in every word”.
Food, Drinks & Lifestyle Searches Surge
Nigerians blended tradition with global taste in their recipe searches. As part of the Nigeria Year in Search 2025, trending items like these included a fascinating blend of local and global preferences.
- Chin chin recipe
- Ginger shots
- Porn star Martini (showing rising global influence in Nigerian kitchens)
