Axian Telecom, a Mauritius-based telecommunications leader, is exploring a takeover of Jumia Technologies AG, Africa’s largest e-commerce platform, per Bloomberg. The move could reshape the continent’s digital commerce landscape, boosting both companies’ expansion efforts.
Axian recently raised $600 million to refinance debt and potentially fund the acquisition of Jumia, valued at approximately $500 million. According to Bloomberg, no final agreement has been reached.
Jumia, often dubbed the “Amazon of Africa,” has been a pioneer since its 2012 launch in Nigeria, achieving unicorn status with a valuation exceeding $1 billion. Its 2019 IPO in New York marked a milestone, though its stock has since faced significant declines.
Following reports of the takeover interest, Jumia’s American depositary receipts surged 5.7% to $4.25 in New York, with intraday gains reaching as high as 17%. The stock has gained 11% in 2025, reflecting renewed investor confidence.
Jumia’s innovative approach includes building its own logistics networks and mapping systems to serve a tech-savvy, smartphone-driven population. This infrastructure has been critical in addressing Africa’s unique market challenges and fostering e-commerce growth.
Axian’s telecommunications expertise could complement Jumia’s e-commerce platform, creating synergies for broader market penetration. The deal aligns with Africa’s rising demand for integrated digital and telecom services.
The outcome remains uncertain, but a successful acquisition could accelerate Africa’s e-commerce and telecom convergence.
