If you’re tired of the Bond formula, Queen Sono may be the spy you’ve been waiting to binge-watch. In this Netflix series, due for global release February 28, Pearl Thusi plays a dazzling secret agent trying to uncover the truth about her mother’s assassination while also protecting her country.
‘Showcasing an African aesthetic’
Africa represents a “growing” market,” says Murray. His firm projects that Internet-delivered TV and video revenues in sub-Saharan Africa will top $1 billion by 2024 (up from $223 million in 2018), with almost 10 million subscribers by 2023 (up from 1.56 million in 2017).
Barriers to overcome
But offering appealing content only goes so far — the “real battleground” is how to reach the customer, says Papavassilopoulos, who notes that only around 40 percent of households in sub-Saharan Africa have a TV.
Netflix needs to stand out against its rivals in the area.