Baker Hughes is hiring a Communications Senior Specialist – Sub-Saharan Africa, responsible for activating integrated marketing and communications plans at the market and campaign levels, ensuring the consistent application of global strategies while enabling effective localisation.
The Communications Senior Specialist – Sub-Saharan Africa Regional Performance supports the execution and delivery of Brand, Marketing & Communications (BMEC) priorities across the Sub-Saharan Africa region. Reporting to the Communications Manager – Middle East & Africa.
The role partners closely with regional commercial teams, segment partners, and BMEC CoE disciplines to deliver high‑impact campaigns, product and technology launches, executive engagements, and employee communications that support regional growth priorities and strengthen brand performance across Sub-Saharan Africa.
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Responsibilities
As a SSA Communications Senior Specialist, you will do the following:
Regional know-how & acumen
- Support the execution of regional marketing and communications plans aligned to Sub-Saharan Africa commercial and growth priorities
- Act as a day‑to‑day communications partner to regional and country stakeholders, supporting alignment and delivery across priority markets
- Coordinate with the regional performance team to support planning, execution, and reporting processes
- Partner with GAPP to align strategic messaging, support policy position and ensure consistent stakeholder focused communications that supports business growth
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Strategy activation and localization
- Support the rollout and activation of global and segment campaigns, ensuring relevance, localization, and timely delivery at regional and market level
- Coordinate development and deployment of content across owned, earned, and internal channels in partnership with CoE teams
- Support execution of product and solutions launches in Sub-Saharan Africa, working closely with segment, marketing, and commercial teams
- Ensure launch materials, messaging, and channels are aligned to regional customer needs and brand standards
- Execute employee communications and engagement initiatives across Sub-Saharan Africa in collaboration with internal communications teams
- Support regional change, leadership, and engagement campaigns to strengthen employee understanding and connection
- Lead country crisis communications, especially those focused on geopolitical developments and/or natural disasters, that impact employees and business continuity; and support business crisis communications in collaboration with business segment marcomms strategic partner
Executive Engagements & Events
- Support planning and execution of regional customer events, industry events, and executive engagements in collaboration with the events & experience and brand CoE
- Coordinate communications materials, messaging, and amplification plans to ensure events deliver measurable stakeholder value
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Performance, Measurement and continuous improvement
- Track and report campaign and communications performance metrics at regional and market level
- Share insights, best practices, and learnings across Sub-Saharan Africa markets
- Extend support to the wider Middle East & Africa region for tier 1 activities that require additional support
How to Apply
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Requirements
To be successfull in this role, you will have:
- Bachelor’s degree in marketing, communications, brand, or business
- ~5 years of experience in B2B marketing and/or communications, preferably in a global or regional role
- Experience in industrial, energy, technology, or complex B2B environments
- English fluency and proficiency is mandatory, French and/or Portuguese are preferred
- Strong execution and project management skills with attention to detail
- Understanding of integrated marketing, campaigns, and content activation
- Ability to manage multiple priorities across markets and stakeholders
- Effective collaboration skills across regional teams and global CoE partners
- Strong written and verbal communications skills
- No relocation included for this role.
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KPIs / Success Measures
- Campaign performance and commercial impact in Sub-Saharan Africa
- Brand health and reputation metrics in Sub-Saharan Africa
- SoV of PR and media engagement outcomes in Sub-Saharan Africa
- Employee engagement rates and satisfaction
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Work in a way that works for you
We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:
- Working flexible hours – flexing the times when you work in the day to help you fit everything in and work when you are the most productive
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About Baker Hughes:
