The Coca-Cola Company has announced an opening for a Director of Content (NE Franchise) based in Lagos, Nigeria, as part of its Africa Operating Unit (AOU) marketing transformation.
The company is seeking a senior marketing leader who will oversee the development, localization, and deployment of culturally relevant content across African markets while ensuring alignment with Coca-Cola’s global marketing platforms.
The role will play a critical part in helping the company strengthen its connection with African consumers through creative storytelling, culturally resonant campaigns, and data-driven marketing strategies.
How to Apply For Director of Content in Nigeria @ Coca cola
About the Role
The Director of Content will lead the creation and execution of marketing content designed to connect deeply with consumers across Coca-Cola’s franchise markets in Africa.
Working closely with category teams, marketing strategists, and media partners, the successful candidate will ensure campaigns are culturally relevant, insight-driven, and optimized for both digital and traditional platforms.
The role also involves collaborating with internal teams and external agencies to develop creative assets, manage campaign production, and deliver high-impact marketing initiatives that support business growth across the region.
Key Responsibilities
The Director of Content will be responsible for:
- Developing and deploying culturally relevant marketing content across franchise markets
- Ensuring consistency in tone, messaging, and brand identity across campaigns
- Translating cultural insights and social trends into compelling creative ideas
- Collaborating with category teams and marketing strategists to develop integrated campaign briefs
- Managing creative, digital, and production agencies across the franchise network
- Overseeing full-funnel content production including localization of global marketing platforms
- Driving the adoption of AI-enabled production and modular content systems
- Supporting campaign amplification across influencer, experiential, and digital channels
- Using analytics and creative testing to improve campaign performance
- Managing production and deployment budgets while ensuring cost efficiency and ROI
Requirements
Applicants interested in the position should have:
- At least 10 years of experience in content development, creative leadership, or agency management
- Strong experience leading multi-country marketing campaigns
- Proven ability to manage creative agencies and large-scale production processes
- Experience working within digital ecosystems and integrated marketing teams
- Deep understanding of African culture, consumer behavior, and social trends
- Strong stakeholder management skills within complex organizational structures
Additional experience in media, brand strategy, digital marketing, and asset management systems will be considered an advantage.
Location and Job Type
Location: Lagos, Nigeria (On-site)
Type: Full-time
The position may also involve collaboration with teams across other African franchise markets, including Egypt, and requires occasional regional travel.
How to Apply
Interested candidates can apply directly through the official job listing below:
