Netflix has announced the rollout of its video games directly onto TV screens, marking a debut for this feature on the platform.
This expansion allows subscribers to dive into games like Boggle Party, Pictionary: Game Night, Tetris Time Warp, and Lego Party right from their living rooms, perfect for group sessions between watching favorite shows such as Stranger Things.
The announcement came from co-CEO Greg Peters during the Bloomberg Screentime conference in Los Angeles, highlighting gaming as a core growth strategy for the company.
Netflix is focusing on social and party-oriented games to encourage multiplayer experiences, transforming the streaming service into a more versatile entertainment hub.
This initiative builds on Netflix’s existing gaming efforts, which include categories like kids’ games, party titles, mainstream successes such as Grand Theft Auto, and original content tie-ins.
By bringing these to TVs, the company aims to enhance user engagement and provide seamless transitions from viewing to playing.
With this launch, Netflix is positioning itself beyond traditional streaming, potentially attracting a broader audience interested in casual gaming without needing separate consoles.
The games are designed for easy access, using smartphones as controllers in some cases, making it accessible for families and friends to join in.
This development is part of Netflix’s ongoing push into gaming, which began with mobile offerings and now extends to larger screens, signaling a future where streaming and gaming converge more closely.
