Job Description:
Ready to revolutionize homeschool education? We’re seeking a visionary Marketing Director to spearhead the growth of Alpha Anywhere, an innovative AI-powered learning platform that’s transforming how homeschool students master core academics in just two hours a day.
This isn’t your typical marketing role. As our Marketing Director, you’ll be the architect of our brand’s future, crafting compelling narratives that resonate with parents and building scalable growth channels from the ground up. You’ll have direct access to the C-suite and the autonomy to shape our marketing strategy while seeing your impact in real-time.
If you thrive on combining strategic thinking with hands-on execution, and you’re excited about empowering families to reimagine education, this role could be your next big adventure.
What You Will Be Doing
Your mission, should you choose to accept it, includes:
- Orchestrating dynamic multi-channel campaigns that speak directly to parents’ hearts and minds, leveraging email, social media, paid advertising, and community partnerships
- Crafting compelling content that guides parents through their decision journey, from first discovering Alpha Anywhere to becoming enthusiastic enrollees
- Developing and nurturing a network of passionate parent ambassadors and affiliates who authentically share our vision
- Taking charge of our marketing roadmap, setting ambitious yet achievable goals, and steering our strategy with data-driven insights
- Continuously optimizing our marketing mix through rigorous testing and analysis to maximize ROI
What You Won’t Be Doing
Let’s be clear about what this role isn’t:
- Following outdated marketing playbooks or getting stuck in approval limbo
- Getting distracted by superficial metrics that don’t drive real growth
- Navigating complex organizational hierarchies or dealing with endless handoffs
- Creating generic, one-size-fits-all content that misses the mark with our unique audience
Marketing Director Key Responsibilities
Your core mission is to fuel our growth by establishing Alpha Anywhere as the trusted choice in homeschool education. This means building and executing a comprehensive marketing strategy that consistently delivers qualified leads through authentic brand building, data-driven campaigns, and strategic partnerships.
Basic Requirement
The ideal candidate will bring:
- A proven 4+ year track record of designing and executing successful multi-channel marketing campaigns with measurable outcomes
- Excellence in crafting compelling narratives for specific audiences, particularly in education or parent-focused markets
- Strategic experience in brand development and positioning, not just implementation
- Technical proficiency with modern marketing tools including CRM, CMS, analytics platforms, and AI-powered content solutions
- Demonstrated ability to collaborate effectively with executive leadership and make strategic decisions in dynamic environments
- Bachelor’s degree in marketing, Communications, or equivalent real-world experience
About Alpha Anywhere
Bring accelerated learning home with personalized academics and life skills. Combine the power of at-home learning with Alpha’s proven coaching to unlock success in academics and beyond.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5673-NG-COUNTRY-MarketingDirec
Intended Candidates can apply via Crossover
