In a move poised to energize Africa’s burgeoning Web3 sector, SquirrelPR a leading provider of public relations management solutions has forged a key alliance with Syncthesis Innovation Hub.
This partnership aims to enhance the exposure, trustworthiness, and expansion prospects for emerging Web3 ventures across the continent.
The duo will roll out a specialized Web3 PR Accelerator initiative. Under this program, Syncthesis will identify high-potential startups, while SquirrelPR will offer them subsidized access to its suite of PR resources and media outreach capabilities. Participants will also benefit from expert coaching and hands-on support to refine their communication strategies.
James Ezechukwu, co-founder of SquirrelPR, highlighted the need for better narrative-building in the space. “Innovators in Africa’s Web3 scene are developing transformative technologies, yet many face challenges in sharing their visions globally. Through this collaboration with Syncthesis, we’re committed to helping these enterprises gain the recognition and confidence they deserve,” he stated.
The initiative extends beyond tools, incorporating joint educational efforts such as online seminars, specialized workshops, and dedicated media features for entrepreneurs.
The partners plan to integrate PR workshops into Web3 gatherings, facilitate targeted media exposures for startups, and back campaigns that elevate founder perspectives on both general and specialized outlets.
Boluwatife Ogunsina from Syncthesis emphasized the dual focus on credibility and outreach. “At Syncthesis, we prioritize equipping startups with strong market positioning and network ties. Teaming with SquirrelPR strengthens our ability to deliver top-tier PR expertise and guidance, fostering sustainable success,” Ogunsina remarked.
This collaboration seeks to redefine startup interactions with journalists, funders, and broader networks, aligning cutting-edge ideas with robust visibility.
SquirrelPR stands out as Africa’s premier PR platform, linking businesses to media professionals in regions including Africa, the Middle East, and Europe. Meanwhile, Syncthesis specializes in narrative development, branding, and collaborative ecosystems for early-stage companies.
As Africa’s Web3 landscape continues to expand, initiatives like this could play a pivotal role in bridging gaps between innovation and public awareness.
Deep Dive into SquirrelPR: The Company and Its Nigerian Leadership
SquirrelPR is a Nigerian-founded technology company specializing in public relations (PR) management software, designed to streamline media relations for agencies, communications professionals, and organizations. Established in 2021, it positions itself as Africa’s first dedicated PR DIY (do-it-yourself) tool, focusing on automating PR operations and combating issues like disinformation. Headquartered in Yaba, Lagos, a hub for Nigerian tech startups – the company operates as a privately held entity with a small team of 2-10 employees. It remains unfunded, relying on its innovative platform to drive growth in a fragmented African media landscape.
Company Overview and Operations
SquirrelPR’s core offering is an online platform that connects corporate communications teams and PR agencies with thousands of vetted journalists across various sectors, including politics, business, technology, sports, and entertainment. Key features include:
– Press Release Distribution and Monitoring: Users can send releases with one click and track their publication across the web.
– Event Management: Tools for organizing large-scale press conferences and media events.
– Journalist Database and Relationship Building: A customized, searchable database to find and group contacts, invite them to mailing lists, and target distributions by industry.
– Media Intelligence: Analytics for monitoring editorial content and measuring PR impact.
– Content Marketplace: Recently launched initiatives like GoBorderless.Africa, a no-subscription platform for sponsored content distribution across African media markets, aim to simplify cross-border PR.
The company emphasizes building Africa’s largest open media database, addressing challenges like fake news and limited access to credible outlets. It has expanded its reach to connect users with journalists not only in Africa but also in the Middle East and Europe.
SquirrelPR regularly publishes reports under its “RANKED” series, analyzing digital news consumption trends. For instance, its 2023 report revealed that Nigerian digital news platforms attracted 1.6 billion visits, while the 2025 edition tracked over 4 billion visits across Africa’s top platforms.
These insights highlight influential outlets in categories like entertainment and current affairs, aiding users in strategic media targeting.
SquirrelPR has been active in industry events, such as the US-West Africa Tech Challenge, where it discussed disinformation’s impact, and partnerships like the one with Syncthesis for Web3 startups. It also participates in conferences like StartupSouth9 to educate startups on PR strategies.
Nigerian Owners and Leadership
SquirrelPR is led by its Nigerian co-founder and Chief Technology Officer (CTO), Ezechukwu James Ikechukwu (commonly referred to as James Ezechukwu). A backend specialist with a background in civil engineering, James has been instrumental in developing the platform’s technical backbone since its inception in August 2021. He also serves as Head of Operations at Hypermatrix Technologies, showcasing his expertise in tech operations.
James is frequently quoted in company announcements, emphasizing SquirrelPR’s role in empowering African storytellers and ensuring data credibility in media reports.
For example, at the platform’s 2022 launch in Lagos, he described it as “the first PR DIY tool in Africa specifically developed for media managers.” His vision focuses on bridging gaps in Africa’s media ecosystem, from disinformation challenges to fragmented journalist networks.
While sources consistently refer to James as a “co-founder,” no other co-founders are explicitly named in public records, company profiles, or announcements. This suggests he may be the primary driving force, with potential silent partners or a small founding team not disclosed.
The company’s Nigerian roots are evident through its Lagos base, local launches, and focus on African media challenges. Testimonials from Nigerian entities like Nirsal Plc and Gomed Nigeria further underscore its domestic impact.
In summary, SquirrelPR represents a homegrown Nigerian innovation in PR tech, led by James Ezechukwu, with a mission to democratize media access and amplify African voices in a digital age. Its growth trajectory, marked by product expansions and thought leadership reports, positions it as a key player in the continent’s evolving communications sector.
