Bridge Alliance, the alliance of leading mobile operators globally, has appointed Loo Boon Chee as its new CEO from April 1, 2026. This follows the resignation of Dr. Ong Geok Chwee. She will be stepping down as Chief Executive Officer (CEO) at the end of March.
Loo, who currently serves as the Senior Vice President of Roaming and Products at Bridge Alliance, joined the company in April 2020 and has played an instrumental role in expanding new business in these areas.
Working closely with Ong, he established its regional CPaaS platform and the Bridge Alliance API Exchange (BAEx). Loo brings over three decades of extensive regional experience in the telecommunications industry.
Bill Chang, Chairman of the Bridge Alliance Board, said during the pivotal phase in telco digital transformation, Ong expanded the alliance’s strategic footprint. He also said Ong bolstered its capabilities and reputation on the global stage.
Meanwhile, he said that over the past five years, Loo has proved his mettle in the responsibilities that he has been entrusted with. Furthermore, Loo has shown his commitment to the values of the company.
“The board is confident in Loo’s abilities to take Bridge Alliance to greater heights as the industry accelerates towards the era of digitalization and artificial intelligence,” he added.
