Lloyds Banking Group has announced that it will retire the Halifax brand as part of a major overhaul of its retail banking strategy, with Halifax set to rebrand as Lloyds across England, Wales and Northern Ireland.
The move positions Lloyds as the group’s lead retail banking brand outside Scotland, while Bank of Scotland will continue to operate as the flagship brand for customers in Scotland.
The transition will take place gradually, with no immediate changes for Halifax customers. Existing customers will continue using their current accounts, sort codes and account numbers, while being migrated over time to the Lloyds app and Lloyds branding.
As part of the change, Halifax will stop opening new customer accounts. Existing Halifax branches will either be rebranded as Lloyds or, where another Lloyds branch already serves the same area, customers will be directed to that nearby location.
Lloyds Banking Group said the rebranding will not result in branch closures beyond those previously announced, nor will it lead to job losses.
Jas Singh, CEO of Consumer Relationships at Lloyds Banking Group, said Halifax customers would retain the banking experience they are familiar with while gaining access to a broader range of Lloyds products and digital services.
According to Singh, customers will continue to use the same app interface, interact with the same branch and call centre staff, and retain their existing account details. However, they will also gain access to Lloyds offerings such as Club Lloyds, Lloyds Premier, Lloyds Ultra, Lloyds Rewards and new digital innovations, including an AI-powered financial coach.
Lloyds Banking Group Consolidation
Halifax and Bank of Scotland have both been part of Lloyds Banking Group since 2009. Since early 2025, customers of all three banking brands have been able to access services across the group’s branch network and manage multiple accounts through a single banking app.
The banking group said the integration has already enabled thousands of Halifax customers to manage their accounts through the Lloyds app, making the transition less disruptive.
Lloyds Banking Group also reaffirmed its commitment to Halifax, the Yorkshire town where the building society was founded. The company recently invested £116 million in its Trinity Road office in Halifax, where approximately 3,000 employees remain based.
For customers, the group stressed that there is no action required at this stage. Money held in Halifax accounts remains secure, Financial Services Compensation Scheme (FSCS) protection remains unchanged, and customers should ignore any unsolicited requests to transfer money or disclose security credentials, warning that such communications would be fraudulent.
The transition will also extend to Halifax’s intermediary mortgage business, which is expected to rebrand as Lloyds Intermediaries in 2027.
The announcement marks one of the most significant brand consolidations in UK retail banking in recent years, bringing one of Britain’s best-known banking names under the Lloyds identity while preserving Bank of Scotland’s distinct position in the Scottish market.SEO Assets
