Uber is set to launch its Women’s Preferences features designed to match female riders with female drivers in the US in a bid to offer more flexibility for female Uber users. The pilots for the initiative will begin in Los Angeles, San Francisco, and Detroit in the next few weeks.
How The Initiative Works
As a result of this initiative, when requesting a trip on demand, women riders will see an option called Women Drivers if they want that. Women riders can also use the reserve to pre-book a trip with women drivers.
Women riders would also be able to set a preference for a woman driver in their app settings as turning on the Women preference increases their chances of being matched with a woman driver.
Drivers
For Women drivers, they will have the option to request trips with women riders, including during peak earning hours like evenings. This means more opportunities to earn on their terms with flexibility and confidence.
Women drivers can simply toggle on the “Women Rider Preference” in their app settings and if they want to receive trip requests from all riders, they can turn the preference off at any time.
A Long Requested Feature
The Uber Women Rider Preference was first launched in Saudi Arabia in 2019 following a landmark law granting women the right to drive, Since then the feature has expanded to 40 countries, completing over 100 million trips.
Most drivers are men globally and as a result the feature has been tested and refined in markets like Germany and France, adapting the feature to real-world rider and driver behaviors. to ensure it is fit for the eventual global rollout.
