Samsung Electronics Co., Ltd. has announced the integration of Microsoft Copilot with its 2025 TVs and Smart Monitors to create personalized and intelligent features on screen with Samsung Vision AI.
Due to this, users would be able to access Microsoft’s powerful AI companion through a simple voice command or click of the remote, making it easier to search, learn, and engage with content directly from their screens. Copilot’s integration expands on a richer, more contextual smart display experience.
“Through our open AI partnerships, Samsung is setting a new standard for AI-powered screens. Copilot makes it fun and easy to quickly get what you need through tailored experiences, whether you’re learning something new, enjoying entertainment, tackling everyday tasks or more.” Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics, said.
Samsung AI Features
The integration enables Copilot’s advanced conversational AI in Samsung Daily+, the company’s lifestyle hub that offers services across entertainment, wellness, food and more.
Copilot can be accessed through the Samsung Tizen OS home, Samsung Daily+ and Click to Search enabling conversational AI support for a range of scenarios. Copilot would offer personalized recommendations, relevant information and interactive learning experiences.
It can respond instantly to share quick facts about actors or athletes, summarize plots, support foreign language learning or help break down complex concepts all from the Samsung screen.
According to David Washington, Partner General Manager, Microsoft AI, “Copilot on Samsung TVs is designed to feel like an AI companion in your living room.
“Together with Samsung’s leadership in advanced display technology, we’re bringing people a shared experience that helps them discover something to watch, ask questions, make plans, or simply enjoy a moment together, all on the biggest screen in their home.” He concluded.
