Lebara is looking for a head of acquisition and distribution to join their team.
Role Description
Key Responsibilities
- Strategy & Planning: Develop and execute the national sales, distribution, and trade marketing strategy to achieve subscriber growth, revenue, and market share objectives.
- Channel Development: Identify, recruit, and manage a robust network of distribution partners, including dealers, sub-dealers, retailers, and modern trade channels.
- Sales & Team Leadership: Lead, mentor, and manage regional sales managers and field sales teams to meet and exceed sales targets. Implement performance metrics and incentive programs to drive productivity.
- Logistics & Supply Chain: Oversee the end-to-end logistics for SIM cards, recharge vouchers, and other products, ensuring optimal stock levels across all channels to prevent stock-outs.
- Trade Marketing: Collaborate with the marketing team to develop and execute trade marketing initiatives, including point-of-sale materials (POSM), channel branding, and local activations to enhance brand visibility.
- Performance Analysis: Monitor sales performance, channel productivity, and market trends. Provide regular reports and actionable insights to senior management to inform strategic decisions.
Qualifications & Experience
- Education: A Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is highly preferred.
- Experience: A minimum of 8–10 years of progressive experience in sales and distribution management, preferably within the telecommunications or FMCG sectors in Nigeria.
- Skills:
- Demonstrated success in building and managing large-scale distribution networks.
- Strong leadership capabilities with experience managing large, geographically dispersed sales teams.
- Excellent negotiation, communication, and business relationship management skills.
- Proficiency in sales forecasting, data analysis, and logistics management.
- Deep understanding of the Nigerian market landscape and consumer behaviour.
Certifications (Recommended)
- Certified Sales Leadership Professional (CSLP)
- Project Management Professional (PMP)
