InDrive, a global leader in ride-hailing, has officially rolled out its first SuperApp in Kazakhstan.
The move reflects the company’s rapid growth in delivery services, with over 41 million deliveries completed globally in 2024 and 14 million recorded in the second quarter of 2025 alone.
Over the next 12 months, inDrive plans to introduce the SuperApp to seven more frontier economies: Mexico, Colombia, Peru, Pakistan, Egypt, Brazil, and Morocco.
Nigeria has been identified as a priority market, with strong consideration for inclusion in the next phase of launches.
At the core of the new SuperApp is inDrive Groceries, a service offering more than 5,000 products with delivery in as little as 15 minutes. Early pilots have shown remarkable traction, achieving an NPS score of 83 percent and averaging five orders per user per month.
Andries Smit, chief growth business officer at inDrive, explained that groceries provide a high-frequency service that strengthens daily engagement and long-term loyalty. According to him, this vertical opens the door for cross-selling into mobility, courier, fintech, and other services, cementing the platform’s ecosystem.
Unlike traditional one-size-fits-all platforms, inDrive’s SuperApp is modular, adapting to each market’s unique needs. This ensures scalability and sustainability, aligning with the company’s principles of fairness, transparency, and user choice.
Evidence from early rollouts reinforces this strategy, with data from 16 focus cities showing that multi-service users generate two to four times higher gross merchandise value. These users also demonstrate retention rates over 15 percentage points higher than those relying on a single vertical.
InDrive’s confidence in expansion is backed by a track record of over 6.5 billion completed transactions and more than 360 million global app downloads. The company operates on a capital-efficient, low-CAC, high-retention model, achieving EBITDA profitability while sustaining double-digit growth in the first half of 2025.
This growth has positioned inDrive as a formidable player beyond mobility, with eight verticals already active across its ecosystem. Grocery delivery and courier services are emerging as anchor offerings for broader adoption of the SuperApp.
Unlike legacy super apps built before the AI era, inDrive embeds artificial intelligence into its services from the ground up. AI features improve personalization, make services more inclusive for people with disabilities or lower literacy, and guide users without undermining their ability to negotiate peer-to-peer pricing.
By focusing on fairness and accessibility, inDrive ensures that AI enhances rather than dictates the customer experience. This approach sets the company apart as it prepares for major rollouts in Africa, with Nigeria standing out as a critical test market.
