Champion Breweries Plc has completed the acquisition of the Bullet global brand portfolio from Sun Mark, securing all trademarks, formulations, and commercial rights through a Netherlands-based asset carveout structure. This marks a transformational shift in Champion’s evolution from a regional brewer into a diversified, pan-African beverage company.
The acquisition immediately positions Champion for continental scale, with Bullet products already distributed in 14 African markets and strong market leadership in Nigeria’s RTD alcoholic segment (Bullet Black) and the regional energy drink category (Bullet Blue). The move strengthens FX earnings, expands distribution reach, and deepens the company’s footprint in high-growth beverage categories
Supported by recent capital raising via a Rights Issue and Public Offer, Champion Breweries’ Chairman Imo Abasi Jacob said the transaction reflects investor confidence in the company’s long-term strategy to build a multi-category, high-growth African beverage platform. The company acknowledged regulators, advisers, and shareholders for enabling the seamless execution of this milestone transaction.
Acquisition details
The acquisition, previously announced on 20 August 2025, gives Champion ownership of the Bullet brand assets, trademarks, formulations, and commercial rights globally through an asset carve-out structure.
The assets are held in a newly incorporated entity in the Netherlands, in which Champion Breweries holds a majority interest, while Vinar N.V., the majority shareholder of Sun Mark, retains a minority stake.
Commenting on the completion, Mr. Imo-Abasi Jacob, Chairman of Champion Breweries Plc, said:
“The successful completion of our public equity raises, together with the formal close of the Bullet acquisition, marks a defining moment for Champion Breweries. The support we received from both existing shareholders and new investors reflects strong confidence in our long-term strategy to build a diversified, high-growth beverage platform with pan-African scale. Our focus now is on disciplined execution, integration, and delivering sustained value across markets.”
