Canva is seeking an experienced content strategist to lead its content strategy across Sub-Saharan Africa in a fully remote, full-time role based in Johannesburg, South Africa.
The Sub-Saharan Africa Content Strategy Lead position is offered on a 12-month contract, with the successful candidate paid on a day-rate basis.
About the Canva Content Strategy Lead Role
The successful candidate will work closely with Canva’s Sub-Saharan Africa Country Manager and other regional teams to develop and execute content strategies tailored to local audiences.
The position will involve identifying content opportunities that can improve user engagement, activation, retention and revenue while ensuring Canva’s international platform remains culturally relevant to users across African markets.
The Content Strategy Lead will also collaborate with design, marketing, SEO, localisation, product, creator and partnership teams.
Key Responsibilities
The person hired for the role will be expected to:
- Develop and execute country-level content strategies and identify opportunities for growth.
- Oversee content production and maintain high standards for quality and relevance.
- Ensure content reflects local culture, trends and user preferences.
- Monitor content performance and use data to improve strategic decisions.
- Improve how local content is discovered through search, recommendations and editorial channels.
- Lead editorial initiatives and identify important cultural moments that can be activated through content.
- Work closely with the Country Manager and other teams to align priorities and remove execution challenges.
- Build relationships with local creators and partners to strengthen Canva’s content ecosystem.
- Work across content production streams including AI-generated content, creator content, localisation, bespoke production and partnerships.
Requirements for the Canva Job
Canva is looking for candidates with at least three to five years of relevant professional experience in areas such as content strategy, regional business strategy and operations, partnerships, media or marketplace technology.
Applicants should have a strong understanding of content, trends and visual aesthetics within their target African market.
The company is also seeking candidates who can combine strategic planning with hands-on execution and work effectively in fast-moving environments.
Other key requirements include:
- Strong stakeholder and relationship-management skills.
- Experience working across multiple teams and regions.
- Strong analytical and problem-solving abilities.
- Experience managing content production workflows.
- Experience working with creators, partners or content communities.
- Ability to use data to evaluate content performance.
- Cultural knowledge and language skills relevant to the market.
- Ability to collaborate across different time zones.
- Comfort working in environments where priorities can change quickly.
Remote Work and Contract Details
The role is listed as full-time and remote, with Johannesburg, South Africa, identified as the location.
However, applicants should note that this is not a permanent position. Canva states that the opportunity is a 12-month contract and that the successful candidate will be compensated through a day rate.
What Canva Offers Through the Role
Beyond the immediate responsibilities, the position provides exposure to strategy and operations within a global technology company.
The successful candidate will work with senior leaders and international teams while gaining experience in areas including AI-powered content, international expansion, data analysis, operational scaling and emerging technologies.
The role also provides an opportunity to work on Canva’s large-scale content ecosystem and contribute to initiatives affecting millions of users.
How to Apply for the Canva Job
Interested and qualified candidates should review the requirements and submit their application through Canva’s official careers platform.
Apply for the Sub-Saharan Africa Content Strategy Lead role at Canva
Job title: Sub-Saharan Africa Content Strategy Lead
Company: Canva
Contract: 12 months
Work arrangement: Remote
Schedule: Full-time
Location: Johannesburg, South Africa
Payment: Day rate
