Lafarge Cement is Hiring- Zonal Sales Manager

The Zonal Sales Manager is responsible for the implementation of Route to Market strategy and execution of Trade marketing activities in the assigned territories. Ultimately, the role holder is expected to maintain strong relationships with customers so as to boost the brand and profit in the long run.

Job Responsibilities:

• Implement Route-to-Market and Trade Marketing strategies in assigned territories

• Manage distributors and retail trade partners effectively

• Improve and optimize existing distribution channels

• Lead Sales Operations Partners and 3rd party sales teams to deliver targets

• Drive market development to increase Lafarge Africa’s market share and value

• Ensure accurate demand planning and forecasting within the territory

• Align bottom-up sales plans with top-down volume strategies

• Satisfy demand through effective general-purpose distribution and redistribution

• Build strong relationships through regular field visits and problem-solving

• Maintain attractive ROI across all trade channels

• Achieve volume, pricing, and margin targets

• Track competitor prices, volumes, and market activities

• Set and monitor customer visit targets for the sales team

• Recommend customer offers focused on profitability and margin improvement

• Ensure customer profitability and long-term business sustainability

• Develop and monitor customer-specific business plans

• Ensure regular customer engagement and service excellence

• Influence customer buying decisions through forums and direct engagements

• Grow Lafarge’s share of wallet based on market-specific ambitions

• Conduct retail mapping and territory realignment when needed

• Contribute to the design and implementation of customer loyalty programs

• Gather and report market intelligence promptly and accurately

• Maintain high standards in quality, customer service, and safety

• Strengthen dealer/retailer relationships and drive brand endorsement

• Coordinate sales and operations for best-in-class retail execution

• Ensure team adherence to CRM tools and ERP processes

• Enforce compliance with business policies and procedures

• Safeguard company assets within the assigned territory

• Implement HSE (Health, Safety, and Environment) actions

• Develop in-depth market knowledge and competitive insights

• Provide leadership, coaching, and development to the sales team

• Drive team motivation, performance, and alignment with business goals

Intended Applicants can apply via Lafarge Cement on recruitment.dragnet-solutions.com