In a dynamic alliance set to redefine entertainment and sustainability, EbonyLife, Africa’s premier media and lifestyle brand, has teamed up with CIG Motors, a leader in Nigeria’s electric vehicle revolution.
As announced today, this groundbreaking partnership aims to electrify storytelling while promoting eco-friendly mobility across the continent.
The collaboration will integrate CIG’s cutting-edge electric vehicles into EbonyLife’s highly anticipated film and series productions, creating a seamless blend of on-screen innovation and real-world impact. These sleek EVs will also take center stage at premieres, industry events, and exclusive branded experiences, merging creativity with clean energy solutions.
As part of the initiative, EbonyLife ON Plus, the brand’s enhanced streaming platform, is rolling out an exciting perk for its growing community. Starting this year, one fortunate member will win a brand-new luxury electric vehicle annually, courtesy of CIG Motors. Membership is the only requirement to enter this unique giveaway, offering a chance to drive away in style.
“This alliance is a bold step toward reimagining how media can champion innovation and sustainability,” said Mo Abudu, CEO of EbonyLife Group. “We’re thrilled to reward our EbonyLife ON Plus members, whose support has fueled our journey, with the opportunity to own a state-of-the-art electric car.”
Diana Chen, Chairman of CIG Motors and a staunch advocate for continental development, echoed this sentiment: “Our partnership with EbonyLife enables us to weave powerful narratives around electric mobility, sparking a cultural shift that transforms industries and inspires minds.”
The partnership will also feature co-produced content, global marketing campaigns, and on-set EV infrastructure, highlighting a shared vision of ambition and progress. This alliance celebrates Africa’s relentless pursuit of a smarter, greener future, setting a new standard for entertainment and technology integration.
Following for more, EbonyLife ON Plus members are encouraged to join the waitlist and stay tuned for the platform’s official launch.
