Coca-Cola’s N70m ‘Beat the Drop’ campaign transforms lives across Nigeria

Coca-Cola Nigeria’s recent ‘Beat the Drop’ campaign has turned ordinary moments into extraordinary opportunities for Nigerians, with life-changing prizes worth N70 million, including cash and exclusive trips.

Launched in December 2024 under the Coke Studio banner, the campaign has already made a significant impact. Four lucky winners have embarked on all-expenses-paid trips to South Africa, while 20 others have walked away with N1 million each, providing financial boosts for businesses and families alike.

The Senior Director of Frontline Marketing at Coca-Cola Nigeria, Yusuf Murtala, emphasized the company’s dedication to enriching lives. “Congratulations to those that have participated and won so far. We are excited to see lives changing through Coke Studio. We want to encourage Nigerians to keep participating in the promo, as every drink brings every consumer closer to the Coke Studio life-changing opportunity of becoming the next millionaire,” he said.

The innovative “Drink, Find, Scan, and Win” mechanism has captivated consumers. By purchasing specially marked Coca-Cola products with white caps, scanning the QR code, and entering the unique code under the cap, consumers have a chance to win through weekly raffle draws.

Among the campaign’s beneficiaries are Lagos-based Sebastine Momoh and Enubi Audu, who both earned trips to South Africa. Meanwhile, individuals like Kehinde Olatunji (Lagos), Nkirika Beauty (Port Harcourt), Adereti Babatunde (Ibadan), Chukwuemeka Elizabeth (Delta), and Kolawole Modinat have each won N1 million, using the funds to grow businesses and support their families.