MTN Nigeria Launches Mega Billion Promo to Boost Financial Inclusion and Reward Loyalty

MTN Nigeria has launched the ‘MTN Mega Billion Promo’ to reward loyal subscribers and advance financial inclusion. The promo, spanning 90 days, will create 195 millionaires and 5,460 total winners through daily and weekly cash rewards. Prizes include daily cash disbursements, a N5 million weekday jackpot, and a N10 million ‘Saturday Mega Draw’ for heightened excitement.

Karl Toriola, chief executive officer of MTN Nigeria, emphasized the promo’s purpose in supporting customers’ financial well-being. “The MTN Mega Billion Promo is our way of giving back, providing tangible value, and demonstrating our unwavering commitment to their financial well-being,” he said.

By integrating MoMo PSB for prize disbursements, the initiative promotes digital financial services and broader economic participation. This strategic move aligns with MTN’s goal to empower subscribers through accessible, technology-driven solutions.

Onyinye Ikenna-Emeka, chief marketing officer, MTN Nigeria, highlighted the promo’s dual objectives of reward and empowerment. “The MTN Mega Billion Promo is more than a reward scheme. It is a strategic initiative to empower customers through MoMo PSB,” she stated.

The campaign responds to Nigeria’s evolving economic landscape, addressing customers’ needs with visible benefits. MTN’s focus on financial inclusion via MoMo PSB positions the promo as a catalyst for digital adoption and economic resilience.

With its blend of substantial rewards and financial empowerment, the MTN Mega Billion Promo sets a new standard for customer engagement. This initiative underscores MTN Nigeria’s leadership in driving innovation and value in the telecom sector.