Behind Our Return to Profitability is a Sound Strategy – Lafarge Africa CEO

The Country Chief Executive Officer of Lafarge Africa Plc, Mr. Khaled El-Dokani has said that the company has returned to the path of profitability due to its refocused strategy and total commitment by the leadership and employees of the company to cement its stature as the Nigerian cement industry leader. The boss of the building materials and solutions giant said this at the Facts Behind the Figures event held on the Nigerian Stock Exchange (NSE) on Thursday, 17 September 2020. The company used the virtual session to showcase their positive turn-around in their Q2 2020 and H1 2020 performance to the investing public and also participate in a digital Closing Gong Ceremony.

Mr. El-Dokani, while making his presentation, remarked: ‘the proactive measures we have put in place as a business have been instrumental to the positive results we have seen. The health and safety of employees, communities and other stakeholders remain at the heart of our operations especially at this time with the COVID-19 Pandemic.’

Mr. El-Dokani further said: “Our route-to-market strategy has proven to be effective, particularly, our expanded distribution network which proved very valuable during the peak of the COVID-19 pandemic lockdown. We have steadily expanded our retail footprint in our core markets. The recent re-launch of our Supaset brand has continued to gain traction with our customers, especially with the block makers.’

LafargeHolcim prides itself as a company at the forefront of reducing the environmental impact of manufacturing by ensuring its operations all over the world comply strictly with international regulations and the voluntary commitments it has made to reduce carbon emissions.

The majority of Lafarge Africa plants are environmental management system (EMS) certified to ISO 14001:2015. Mr. El-Dokani explained that Lafarge Africa’s initiatives are designed to contribute to the attainment of the Sustainable Development Goals. The company commits to best practices such as minimizing the use of water and replacing sources of water in communities, adopting non-polluting forms of renewable energy and recycling materials.