Tantalizers Plc has appointed award-winning filmmaker and television producer Tade Ogidan to its Board of Directors, effective July 29, 2025.
The appointment, disclosed through the Nigerian Exchange, represents the company’s ambitious pivot toward a business model that seamlessly blends traditional food services with entertainment.
The appointment comes as Chairman Adam Nuhu describes this decision as a cornerstone of the company’s long-term growth strategy.
Ogidan’s extensive creative expertise will directly support Tantalizers’ mission to scale its experiential and digital entertainment platforms while preserving its customer-centric approach and culturally resonant brand identity.
Ogidan Brings Decades of Creative Excellence
Tade Ogidan stands as one of Nigeria’s most distinguished creative voices, bringing decades of proven experience in film, television, and media production to Tantalizers’ boardroom.
His impressive directorial portfolio includes acclaimed Nigerian movies such as Gold Statue, Madam Dearest, Family on Fire, Diamond Ring, Dangerous Twins, and the iconic Owo-Blow, establishing his reputation as a master storyteller.
Beyond cinema, Ogidan’s television credentials span popular shows including Village Headmaster, The Teju Babyface Show, The Intern Entrepreneurial Reality Show, and The Next Titan.
His content has achieved remarkable global reach, with works broadcast across Africa and featured on international streaming giants Netflix and Amazon Prime, demonstrating his ability to create content that resonates across diverse markets.
Grand Media Acquisition Creates Integrated Entertainment Ecosystem
The board appointment strategically follows Tantalizers’ earlier acquisition of Grand Media Projects Limited, the entertainment company founded by Ogidan himself, as disclosed in May 2025.
This acquisition creates a fully integrated entertainment subsidiary that focuses on producing original television content, digital properties, and immersive live experiences under the Tantalizers umbrella.
The company recognizes that Ogidan’s expertise in storytelling, content creation, and audience engagement will prove instrumental in strengthening Grand Media Projects Limited’s operations.
His proven track record of creating culturally relevant content positions Tantalizers to develop entertainment offerings that deeply connect with Nigerian audiences while expanding into new revenue streams.
Market Performance Reflects Transformation Success
Tantalizers’ strategic diversification efforts have already generated significant investor confidence, as evidenced by remarkable market performance throughout 2024 and early 2025.
The company achieved an extraordinary 336.17% year-to-date gain in 2024, with shares climbing from N0.47 at the beginning of the year to substantially higher valuations by year-end.
More recently, Tantalizers experienced a notable 19% surge in the first trading week of March 2025, rising from N1.98 to N2.37. This rally accompanied the company’s announcement of a partnership with US-based Quinn Fisheries and Harvester Fishing to acquire ten fully equipped modern fishing trawlers, demonstrating management’s commitment to diversification beyond traditional quick-service restaurant operations into Nigeria’s expanding blue economy sector.
Outlook
The appointment of Ogidan represents Tantalizers’ comprehensive strategy to establish itself as a leader in Nigeria’s food and entertainment industry.
Management believes this unique positioning will enable the company to capture emerging opportunities within Nigeria’s rapidly growing entertainment industry while maintaining its core food service excellence.
The strategic vision encompasses developing branded television content, hosting culinary-themed events, and creating digital entertainment experiences that enhance customer engagement across multiple touchpoints.
With Ogidan’s creative leadership and proven ability to produce content for global platforms, Tantalizers is well-positioned to capitalize on the convergence of food and entertainment sectors in the Nigerian market.