About Flex Finance
Flex Finance is redefining spend management for businesses across Nigeria. Our innovative platform empowers companies to streamline financial operations, gain valuable insights, and optimize spending through data-driven solutions. We are committed to driving innovation in fintech and delivering powerful tools that help businesses manage their expenses more effectively. Join us as we shape the future of financial management with compelling and strategic written content.
Role Overview
We are seeking a strategic and experienced Senior Content Marketing Lead with a strong focus on written content. In this role, you will own the creation, planning, and optimization of all written content that drives our brand narrative and engages our B2B audience. You will work closely with marketing, product, and design teams to develop high-quality, impactful content such as blog posts, articles, whitepapers, case studies, and more. This role requires exceptional writing and editing skills, a strategic mindset, and the ability to translate complex concepts into clear, persuasive copy.
Key Responsibilities
Content Strategy & Planning:
- Develop and execute a comprehensive content marketing strategy focused primarily on written content that aligns with Flex Finance’s brand and business goals.
- Create and maintain an editorial calendar that supports marketing initiatives, product launches, and thought leadership efforts.
- Identify key topics and content opportunities that address the pain points and interests of our B2B audience.
Content Creation & Production:
- Write, edit, and optimize high-quality written content, including blog posts, long-form articles, whitepapers, case studies, and other marketing collateral.
- Ensure all content is consistent in voice, tone, and style, and is optimized for SEO and user engagement.
- Collaborate with subject matter experts across the organization to develop content that is both informative and compelling.
Team Leadership & Collaboration:
- Lead and mentor any existing or future content contributors, fostering a culture of creativity, excellence, and continuous improvement.
- Work collaboratively with the Marketing, Product, and Design teams to ensure that written content is integrated with other marketing efforts and visual storytelling.
- Act as a key liaison in cross-functional projects, ensuring that content initiatives are aligned with broader business objectives.
Performance Analysis & Optimization:
- Monitor and analyze the performance of written content using analytics tools and SEO metrics.
- Use data-driven insights to refine content strategies, improve engagement, and drive better conversion rates.
- Continuously experiment with new ideas, formats, and approaches to elevate the quality and effectiveness of our written communications.
Brand Storytelling & Thought Leadership:
- Craft clear and compelling narratives that establish Flex Finance as a thought leader in spend management and fintech.
- Ensure that all written content not only informs but also engages and inspires our target B2B audience.
Qualifications
Education & Experience:
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- A minimum of 5 years of experience in content marketing, with a strong focus on creating and managing written content.
- Proven track record in developing content strategies and executing high-quality written content in a B2B environment; experience in fintech or financial services is highly desirable.
Technical & Creative Skills:
- Exceptional writing, editing, and proofreading skills with impeccable attention to detail.
- Proficiency in using content management systems (CMS) and familiarity with SEO best practices.
- Strong analytical skills, with the ability to interpret content performance data and adjust strategies accordingly.
- Ability to simplify complex topics and translate technical information into accessible, engaging content.
Leadership & Interpersonal Skills:
- Demonstrated experience in leading or mentoring content teams or freelancers.
- Excellent project management skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong communication and collaboration skills, with a proven ability to work effectively with cross-functional teams.
Personal Attributes:
- Strategic thinker with a passion for storytelling and innovation in digital content.
- Self-motivated, proactive, and detail-oriented.
- Adaptable and comfortable working in a dynamic startup environment.
What We Offer
Innovative Environment:
- Join a forward-thinking fintech company that is transforming spend management for businesses in Nigeria.
Leadership Opportunities:
- Play a pivotal role in shaping our content strategy and mentoring a talented team, with significant opportunities for professional growth.
Competitive Benefits:
- Enjoy a competitive salary, a comprehensive benefits package, and flexible work arrangements.
How to Apply
If you are a strategic content leader with a passion for crafting impactful written content that drives engagement and thought leadership, we’d love to hear from you. Please send your resume, cover letter, and samples or a portfolio of your written work to careers@flexfinance.ai Include “Senior Content Marketing Lead – “Your Name” in the subject line.
