A Russian fast-food chain is readying itself to become Russia’s own version of McDonalds after unveiling a new logo that bears a number similarities to the hamburger restaurant’s Golden Arches crest.
The Moscow headquartered firm filed an application to patent its red and gold symbol, after a Russian politician said the country should start its own version of McDonalds, in response to the US multinational’s decision to exit the country in response to Russia’s invasion of Ukraine.
On Monday, Vyacheslav Volodin, chairman of Russia’s state duma, said Russia should start a new fast-food chain, called Uncle Vanya’s, to replace McDonalds, according to the country’s RTVi TV network.
The fast-food chain Uncle Vanya’s new logo sees a golden letter “B” sit in place of McDonalds golden arches, in reference to the Cyrillic letter that corresponds to the letter “V” in Vanya.
Uncle Vanya is a 19th century play written by Russian playwright Anton Chekov, about an elderly professor and his glamourous young wife’s visit to a countryside estate managed by the professor’s brother-in-law.
Chekov has long been held up as a cultural icon in Russia, alongside other literary greats including Leo Tolstoy and Fyodor Dostoevsky.