We are seeking a dynamic and results-oriented Sales Executive to drive advertising revenue by selling airtime and integrated marketing solutions to agencies and direct clients. The ideal candidate is a persuasive communicator, a strategic thinker, and a hunter who thrives on building relationships and closing deals. You will be responsible for identifying new business opportunities while nurturing existing accounts to maximize BDTV’s market share.
Key Responsibilities
Revenue Generation:
- Identify, prospect, and acquire new advertising clients across various sectors (e.g., FMCG, Telecoms, Automotive, Banking).
- Develop and maintain a robust sales pipeline to meet and exceed individual revenue targets.
- Sell a portfolio of products, including spot advertising, program sponsorships, and integrated digital-video solutions across BDTV’s platforms.
Client & Agency Management:
• Build and maintain strong, long-term relationships with key decision-makers at advertising agencies and direct clients.
- Act as a trusted media consultant, understanding client marketing objectives and proposing tailored, effective media plans.
- Prepare and deliver compelling sales presentations and proposals that demonstrate clear ROl.
3. Strategic Planning & Negotiation:
- Develop persuasive media plans that leverage
- BDTV’s audience demographics and programming strengths.
- Negotiate rates and contracts effectively to secure profitable and sustainable business.
- Maintain up-to-date knowledge of audience ratings (e.g., Nielsen), market trends, and competitor activity.
4. Collaboration & Execution:
- Work closely with the traffic, programming, and creative teams to ensure flawless campaign execution.
- Provide exceptional after-sales service to ensure client satisfaction and secure repeat business.
QUALIFICATIONS AND EXPERIENCE
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- A minimum of 2-3 years of proven experience in media sales, advertising sales, or a similar field
- B2B sales role, preferably within a TV station, radio station, or media agency.
- A strong existing network of contacts with advertising agencies and clients is a significant advantage.
REQUIRED SKILLS AND COMPETENCIES
- Excellent Communication & Presentation Skills: Ability to articulate value propositions clearly and persuasively.
- Strong Negotiation and Closing Skills: A proven hunter mentality with a track record of meeting sales targets.
- Strategic Acumen: Understanding of the media landscape and how to use audience data to build a case for clients.
- Relationship Builder: A natural connector who excels at building rapport and trust with clients.
- Resilience & Drive: Ability to thrive in a target-driven environment and persevere through challenges.
- Tech-Savvy: Proficient in Microsoft Office Suite (especially PowerPoint and Excel) and CRM software.
HOW TO APPLY:
Interested and qualified candidates should send their
CV and a compelling cover letter to:
businessdayhr@businessday.ng with the subject line
“Application for Sales Executive TV” – [Your Name].