Software company Adobe has reached a deal to acquire Semrush, a leading brand visibility platform, in an all-cash transaction for $12.00 per share, worth approximately $1.9 billion.
The transaction, which has been approved by the Board of Directors of both Adobe and Semrush, is expected to close in the first half of 2026, subject to the receipt of required regulatory approvals and the satisfaction of other customary closing conditions, including the approval of Semrush’s stockholders.
About Semrush
Semrush is a powerful partner for marketers looking to manage brand visibility and audience reach through its data-driven generative engine optimisation (GEO) and search engine optimisation (SEO) solutions.
Bringing its GEO capabilities and more than ten years of SEO expertise, Semrush helps brands enhance their brand visibility and expand audience reach. Semrush’s solutions address a growing, essential need for marketers: remaining discoverable in AI search.
Semrush provides powerful solutions to deliver brand visibility and relevance. In its most recent quarter, Semrush drove 33% year-over-year Annual Recurring Revenue growth in its enterprise customer segment, earning the trust of industry leaders like Amazon, JPMorganChase and TikTok.
Adobe
Adobe is leading customer experience orchestration in the agentic AI era with comprehensive solutions spanning content supply chain, customer engagement and brand visibility. It enables 99% of the Fortune 100, including The Coca-Cola Company, General Motors and IBM, to use AI to transform the way they work.
“Brand visibility is being reshaped by generative AI, and brands that don’t embrace this new opportunity risk losing relevance and revenue,” said Anil Chakravarthy, president of Adobe’s Digital Experience Business.
“With Semrush, we’re unlocking GEO for marketers as a new growth channel alongside their SEO, driving more visibility, customer engagement and conversions across the ecosystem.” He concluded.
“Adobe is an industry leader in helping marketers create personalized customer experiences at scale. With the advent of LLMs and AI-driven search, brands need to understand where and how their customers are engaging in these new channels.
“This combination provides marketers more insights and capabilities to increase their discoverability across today’s evolving digital landscape.” Bill Wagner, chief executive officer of Semrush said.
Under this partnership, Adobe and Semrush will deliver a comprehensive solution that gives marketers a holistic understanding of how their brands appear across owned channels, LLMs, traditional search and the wider web.